Author: Abdukodirova, Damira Damirovna

Annotation: This article examines the universal and culture-specific features of politeness and speech behavior in human communication. Politeness is viewed as a pragmatic phenomenon that reflects social norms, values, and cultural expectations governing verbal interaction. The study explores how universal principles of politeness, such as respect, cooperation, and face-saving strategies, coexist with culture-dependent forms shaped by historical, social, and linguistic factors. Drawing on comparative analysis of different linguistic and cultural contexts, the research highlights similarities and differences in speech behavior patterns, including forms of address, indirectness, and pragmatic strategies. The findings demonstrate that while certain politeness mechanisms are shared across cultures, their realization varies significantly depending on cultural conventions. The article contributes to cross-cultural pragmatics and intercultural communication studies by emphasizing the importance of cultural awareness in effective communication.

Keywords: politeness, speech behavior, universality, cultural specificity, pragmatics, intercultural communication.

Pages in journal: 456 - 464