Author: Khudoeva, D.

Annotation: In this paper, the authors will discuss the influence of the Uzbek costumes on the formation of the cultural identity of the youth, and the emphasis will be made on the application of the modern technologies and practical projects. Uzbek folk art and especially textiles and traditional costumes can be seen as an element of the cultural heritage that helps the younger generation to have a sense of belonging and take pride in their belonging. The paper examines how the traditional Uzbek costumes affect the cultural self-awareness of the young people and how it can be applied in the learning processes and cultural events. A special focus is placed on digital platforms and social media as the means of promoting folk art among the youth and on practical projects including exhibitions and workshops as the ones that provide the active involvement and engagement of the youth in the conservation and development of cultural traditions. The results provide the significance of folk art as one of the ways of intercultural communication and development of the sustainable cultural identity in modern society.

Keywords: aesthetic education, art, folk art, the younger generation.

Pages in journal: 633 - 637