Author: Bekmurodova, F.A.; Chinmirzayev, Sh.S.

Annotation: E-commerce is considered one of the vital components of Uzbekistan’s economic transformation in the modernization of Uzbekistan’s trade sector. «Uzum» market, one of the country’s leading e-commerce platforms, is playing a crucial role in the transformation of traditional markets to online shopping in Uzbekistan. Fast-growing internet and logistical advancements have made comfortability to its growth, while there are still challenges to obstacle such as regulatory barriers, consumer behavior, and infrastructure limitations The research analyzes employment growth and e-commerce progression based on statistical records and consumer survey responses from Uzbekistan. The research studies the importance of the «Uzum» market in creating a modern digital economy, investigates key problems, and recommends reasonable solutions to improve the current situation.

Keywords: E-commerce, «Uzum» Market, logistics, digital economy, employment, Uzbekistan, transformation, survey, traditional market.

Pages in journal: 742 - 752