Author: Zaripov, Feruz Husan ugli

Annotation: The rapid development of digital technologies has significantly transformed the nature of human communication, giving rise to various forms of online interaction. This study explores the pragmatic features of online communication and examines how language users adapt their communicative strategies within digital environments. Pragmatics, which focuses on meaning in context, plays a crucial role in understanding how individuals convey intentions, emotions, politeness, and social relationships through online platforms such as social media, messaging applications, forums, and emails. Unlike face-to-face communication, online interaction often lacks non-verbal cues, leading users to compensate through emojis, abbreviations, memes, punctuation, and other linguistic innovations. The article analyzes the pragmatic aspects of online discourse, including speech acts, deixis, politeness strategies, turn-taking, code-switching, and contextual interpretation. It also investigates how anonymity, immediacy, and multimodality influence communicative behavior in virtual spaces. Particular attention is given to the role of digital culture in shaping new norms of interaction and the emergence of internet-specific language practices.

Keywords: Online communication; Pragmatics; Digital discourse; Speech acts; Politeness strategies; Social media language; Internet linguistics.

Pages in journal: 522 - 530