Author: Umbarova, Yulduz Kulsaxatovna

Annotation: This article explores the theory of conceptual metaphor and its role in everyday language within the framework of cognitive linguistics. The study is based on the idea that metaphor is not only a stylistic device used in literature, but also a fundamental mechanism of human thought and communication. Drawing on the theories developed by George Lakoff and Mark Johnson, the article analyzes how people understand abstract concepts through more concrete and familiar experiences. Particular attention is given to conceptual metaphors such as “TIME IS MONEY,” “ARGUMENT IS WAR,” and “LIFE IS A JOURNEY,” which frequently appear in everyday speech.

Keywords: conceptual metaphor theory, cognitive linguistics, everyday language, metaphor, cognition, language and thought, discourse analysis.

Pages in journal: 386 - 390