Author: Saidmurotov, Shodlik Alisher oʻgʻli

Annotation: This article analyzes the rapid development of artificial intelligence technologies in the context of an information-driven society and the globalization process, as well as their impact on human life and social relations. Specifically, it scientifically examines the role, transformation, and adaptation processes of moral values in the digital environment to meet modern requirements. At the same time, the article reveals the positive and negative effects of artificial intelligence on human thinking, ethical norms, and social consciousness. The article considers the issues of preserving national and universal values and adapting them to the new information technological environment under the conditions of globalization and digitization as a stable scientific problem. As a result of research and studies, it highlights the necessity of using artificial intelligence wisely in preserving and developing moral values.

Keywords: information society, globalization, artificial intelligence, digital technologies, mass culture, spiritual values, transformation, digital culture, social consciousness, innovation, ethical norms, media, and others.

Pages in journal: 590 - 593