Author: Кобилова, Гульджахон Нозимжон кизи

Annotation: The article is devoted to the analysis of the role of cultural and educational centers in the implementation of the public diplomacy of the Republic of Korea. The study examines the principal directions in the formation of South Korea’s “soft power” strategy, which is based on the promotion of national culture, language, and educational initiatives within the international arena. Particular attention is paid to the phenomenon of Hallyu as a key factor in enhancing the international attractiveness of South Korea and in the institutionalization of its public diplomacy. The functions of Korean Cultural Centers, the King Sejong Institute, as well as organizations supporting the development of Korean studies abroad are explored. The article further analyzes the activities of the state institutions of the Republic of Korea in the fields of cultural, educational, and scientific diplomacy, including the promotion of the Korean language, the implementation of international exchange programs, and the digitalization of cultural communication.

Keywords: public diplomacy, Republic of Korea, soft power, Hallyu, cultural diplomacy, educational diplomacy, Korean Wave, Korean language, King Sejong Institute, Korean Cultural Centers, KOCIS, Korea Foundation, international educational programs, cultural and educational centers, humanitarian cooperation, international image of the state, intercultural communication, digital diplomacy, educational tourism.

Pages in journal: 209 - 219