Author: Nusratova, Nilufar; Taylanova, M.

Annotation: This article analyzes the process of forming gender equality in social consciousness through the lenses of psychological transformation, communication, and media influence. The study examines the formation of gender stereotypes and their impact on individual consciousness and social behavior from a scientific perspective. Psychological approaches explain changes in personal identification, values, and social roles. Communication processes reveal the mechanisms of transmitting perceptions of gender equality within family, educational, and community environments. The role of media space is explained through the formation of gender-related discourses in traditional and digital media. The article substantiates the need to develop comprehensive psychological and communicative strategies to strengthen gender equality in modern society and offers practical recommendations. The findings have theoretical and practical significance for researchers, professionals, and policymakers, contributing to social stability and the development of equitable relations. The article also serves as a methodological basis for deeper academic study of gender issues and identifies new directions for future interdisciplinary research.

Keywords: Gender equality, social consciousness, psychological transformation, social stereotypes, communication processes, media influence, gender identity, social awareness and values.

Pages in journal: 716 - 720